August 22/25 17:27 pm - Maghalie Rochette Launches the #CXFever Tour

Posted by Editoress on 08/22/25
 

Professional cyclo-cross racer and Maghalie Rochette is taking her infectious passion for cyclo-cross on the road this Fall with the #CXFever Tour, a multi-week series of events
held in conjunction with the biggest cyclo-cross races in North America.

More than just racing, the #CXFever Tour is designed to build community, create hype, and celebrate the culture of cyclo-cross. Rochette, known for her dynamic racing style and ability to connect with fans, will host a range of activations in 16 different cities this fall.

Highlights of the #CXFever Tour include:

• Official Pre-Rides & Quick Fixes - led by Rochette and her mechanic David to give fans a taste of the racecourse and get their bikes ready for the race.

• Live Podcast Recordings - with special guests from the local and international CX scene.

• Meet & Greets - with riders, fans, and community members.

• Book Tour Stop - celebrating the release of Rochette's new book, FEVER: Lessons and Stories from a Career in Cyclo-cross.

Part memoir and part guidebook, Fever chronicles Rochette's decade of racing at the highest level of cyclo-cross. Through behind-the-scenes stories of triumph and heartbreak, she shares what the sport has taught her about performance, pressure, failure, and growth - along with practical tools and advice for anyone chasing big goals. Pre-orders are now available at <a href=https://www.maghalierochette.com/store/fever-stories-and-learnings-from-a-career-in-cyclocross target=_blank>www.maghalierochette.com/store</a>.

In addition to activations at race weekends, the #CXFever Tour will also stop in major cyclo-cross communities on weeknights between races, offering skills clinics, workouts, and community events designed to engage riders of all levels.

"Cyclo-cross is about more than racing - it's about the people, the energy, the stories, and our common love of bikes." said Rochette. "With #CXFever Tour, I want to share that passion, give back to the community, and create experiences that fans and racers will remember long after the finish line. With the release of my book, Fever, I'm also excited to share some of the lessons and stories I've learned along the way."

By blending elite racing, authentic community activations, and the storytelling of Rochette's new book, the #CXFever Tour is set to become one of the most exciting projects in North American cyclo-cross this season.

For more information or partnership opportunities, please contact David Gagnon at <a href=mailto:david@maghalierochette.com>david@maghalierochette.com</a>.

Come ride with us!!!