March 14/18 19:49 pm - Canadian Company 4iiii Partners with Specialized

Posted by Editoress on 03/14/18
 

Alberta- based 4iiii Innovations, is announcing a new partnership with Specialized Bicycle Components. The 3D, lightweight, waterproof power meter technology that powered Bora-hansgrohe and Quick-Step Floors for two years on the World Tour is built into the new Specialized Power Cranks.

Through their Human Performance Lab at the Specialized Wind Tunnel, Specialized developed a unique testing protocol using a custom cycling treadmill. Specialized tested various riders, conditions and power meters, verifying accuracy in real-world conditions. S-Works Power Cranks including 4iiii power meter technology tested more accurately than the others on the market, with accuracy within 1.5% under all real-world riding scenarios. This accuracy has been independently validated by the Locomotion Laboratory at the University of Colorado, Boulder.

Specialized has chosen 4iiii to be the technology partner for their complete line of Power Cranks. S-Works, Shimano Dura-Ace, Ultegra and 105 Power Cranks will be available in various dual and single-side aftermarket configurations.

The partnership marks the first time that power meter technology is on a dual-sided carbon crank. Specialized is launching the cranks as original equipment on their flagship S-Works Tarmac Disc.

"Our collaboration has lead to incredible real-world accuracy and the first commercially available direct measurement dual-sided power meter on a carbon crank," said Mark Cote, Head of Marketing and Innovation at Specialized.

"We're proud to be partnering with Specialized," said 4iiii CEO Kip Fyfe. "They share our commitment to innovate and build products that grow cyclists' passion for riding."

Specialized World Tour road teams Bora-hansgrohe and Quick-Step Floors have been testing 4iiii power meter technology in competition for the last two seasons, winning two UCI World Road Championships, multiple Grand Tour stage victories, and many more World Tour and Continental results.