December 5/08 10:13 am - Roche Diagnostics Inks Deal to be Title Sponsor of Accu-Chek Cyclebetes 2009

Posted by Editoress on 12/5/08
 

Roche Diagnostics Inks Deal to be Title Sponsor of Accu-Chek Cyclebetes 2009
Press release

Accu-Chek Cyclebetes 2009 announces that Roche Diagnostics will be the title sponsor of the upcoming Biggest Bike Relay in the world event benefiting the Juvenile Diabetes Research Foundation (JDRF).

"Cyclebetes is all about people coming together to help find a cure for diabetes. It's also a unique opportunity to show a sense of community and responsibility and to be a leader among friends and relatives. Accu-Chek is really proud to be part of this extraordinary journey, to encourage physical activity as a core motivation that takes us beyond just living life - to loving life."
Loic Freret, Vice President of Sales and Marketing for Diabetes Care Canada.

Accu-Chek Cyclebetes 2009 is the legacy of Team H2V - the 5 man cycling team who in September 2007, cycled across Canada at break neck speed raising close to 1,000,000 for juvenile diabetes and netting a Guinness World Record. The epic ride was spawned by a Vancouver father's promise to his daughter to help find a cure for her juvenile diabetes before she graduated high school.

Accu-Chek Cyclebetes 2009 promises to be extraordinary. It is a 4-pronged event and builds on themes of community, responsibility, leadership and promise.

The Provincial Relay - (August - September) 5 person provincial teams pass the 'torch' - an Accu-Chek blood glucose meter at provincial borders.
The Secondary 24 hour Spin-a-Thon (February - March) student leaders have the opportunity for real world experience by hosting the event in their communities.

The Elementary Lap-a-Thon (April - May) students get active and moving and learn socially responsible values from The Legacy Builders.

CUPPA Stands - (through the year) little ones learn early they can make a difference by hosting their own Accu-Chek Cyclebetes drink stand.

Accu-Chek Cyclebetes 2009 - Delivering on a promise. Cure juvenile diabetes.

Accu-Chek Cyclebetes website: www.cyclebetes.com

JDRF website: www.jdrf.ca